Jugaad - Not just 'how' India works but 'why' India works.
Jugaad is the Indian contribution to the management world. Just like Japans Just In Time and Chinese ultra large scale manufacturing. But what makes Jugaad perhaps one of the worlds best management technique is that its not just limited to management. Jugaad in India is practiced by all. By all i mean everyone from a corporate CEO to a dabbavalla exploit this great Indian gift to the world on a day to day basis. Meanwhile in western nations its done by scientists in labs. The basic definition of Jugaad is simply a quick fix. In many ways its similar to a hack or a kludge, the main difference being hack is more of a lifestyle thing, a form of 'intellectual art' while jugaad is a survival tactic and is practiced even in the grass root levels at large.
How positioning can build and break your brand; Why multi positioning is a very bad idea
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Innovation that counts
Once a man told that technology makes men lazy, men asked why, man replied "last month i bought a lawn mover a week after that i hired a man to use it". Yes technology makes us lazier, whats worse?, it also eats up our time and health...Then why do everyone promote technology? just because it makes life easier..or is it better to say lazier? Nothing beats the value of time, But only a very little attention is given to developing technologies that really saves time. Saving time can be done by two ways,
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